Spots – CABIMAT

CHICK WALKER

Cabimat — Fri, 26 Apr 2024 19:48:35 +0000

Twelve years after its original debut in 2001—lighting up Times Square marquees, movie theaters, and TV screens—the iconic Chick Walker commercial made a surprise return to the spotlight. In 2013, it was featured in Martin Scorsese’s The Wolf of Wall Street during the scene introducing the Steve Madden brand.

Credits:
Co-Dir/Photographer/Illustrator: Butch Belair
Art Director: Tom Kane (Hample Stephanides)
Music: Composed by Gareth Williams & Drazen Bosnjak (Human Worldwide)
Co-Dir/Animation: David Kelley (Curious Pictures)

Chick Walker in The Wolf of Wall Street

BMW PANORAMIC ECLIPSE ROOF

Cabimat — Thu, 27 Feb 2025 19:33:09 +0000

How do you showcase something as sleek and futuristic as the BMW iX’s Panoramic Eclipse Roof? BMW handed us the challenge, and we delivered a one-minute 3D-animated spot that turns light into an art form.

With X-Particles, Cinema 4D, and After Effects, we brought the concept to life—seamlessly blending design, motion, and music (yes, we handled that too). Edited in Premiere Pro, the piece debuted in 2022 and has since racked up 26K views on YouTube, proving that creativity travels fast.

The BMW iX is an all-electric luxury powerhouse, engineered for breathtaking acceleration and a ride that feels like the future. Think innovation meets exhilaration—because why choose one when you can have both?

GOOD BALL

Cabimat — Thu, 27 Feb 2025 21:05:50 +0000

MARTINI DESIRE

Cabimat — Thu, 27 Feb 2025 21:30:01 +0000

Sunset Kelley / Bade

CHINA MARTINI

Cabimat — Wed, 26 Feb 2025 21:30:36 +0000

China Martini by Martini & Rossi is a refined bittersweet aperitif with a legacy dating back to 1887. Made from a secret blend of wine and 40 botanicals, it delivers a rich, herbal complexity with hints of orange and citrus. Despite its name, “China” does not reference the country but rather Cinchona bark, a key ingredient known for its quinine content—historically essential in the fight against malaria.

Traditionally served with two parts slightly sweetened lemon juice and a splash of soda over ice, China Martini offers a bold yet balanced flavor. This animated commercial was set to music by Art of Noise, the pioneering British synth-pop collective formed in 1983, known for its avant-garde use of sampling and electronic soundscapes. The spot features the evocative Italian words Ghiaccio (Ice), Forza (Strength), Amarti (To love you), and Adesso (Now)—capturing the drink’s essence of intensity, passion, and refreshment.

BMW XM PERSONALITY

Cabimat — Thu, 27 Feb 2025 20:11:38 +0000

For the 2024 BMW XM, we set out to capture a clash of forces—raw speed and power versus bespoke luxury. BMW asked us to showcase not just one, but two bold personalities: the XM and the XM Label, a high-performance SUV with a 4.4-liter BMW M TwinPower Turbo V8, over 160 mph top speed, and a 0–60 time of just 3.4 seconds.

Editing this spot meant embracing that duality—precision meets aggression, muscle meets artistry. The XM’s brutalist design, its sweeping roofline, and first-ever vertical quad exhaust make an unmistakable statement. It’s a machine built for both domination and distinction—just like the film we cut to match.

HOLES

Cabimat — Thu, 27 Feb 2025 21:10:28 +0000

TRUE TO CHARACTER

Cabimat — Thu, 27 Feb 2025 21:02:44 +0000

Bass Ale

MARTINI ROSSO

Cabimat — Thu, 27 Feb 2025 21:46:29 +0000

MARTINI BIANCO

Cabimat — Thu, 27 Feb 2025 21:35:20 +0000